YPA Quiz Success
More than 100 people from agencies across Yorkshire attended a Yorkshire Publicity Association quiz night this month.
The sold-out event at the Living Room in Leeds saw agencies from a mix of marketing, print, media buying, video, advertising, radio, digital and PR disciplines take part, with Radio Aire’s JK & Joel as quizmasters.
Following a three-way tie on 63 points, the team from Principles in Leeds – the smallest team, with just three people – were victorious in a tie-breaker question to guess the cost of the spare-no-expenses trophy (£12.50).
The aim of the quiz was to increase YPA membership and raise the profile of the organisation among new agencies. John Ainley, from CBS Outdoor, who is on the YPA’s Committee, said: “Six months ago we reviewed the YPA and the two key areas were to refresh the Committee, which we’re just about to complete, and to reach out to new members with a series of social, networking events such as this quiz.
“The YPA is very well known for its successful annual summer and Christmas Ball, each of which attracts well over 300 people, but we wanted to create more regular events, and appeal to more staff in more agencies by hosting some less formal get-togethers.
“We’ve got more planned and judging by the feedback from the quiz night, we’ve got an eager and willing audience. It was a good-spirited quiz and no evidence of iPhone or BlackBerry-assisted answer sheets!
“Well done to the Principles team who won fair and square and are deserving of their title of the brainiest quiz agency in Yorkshire.”
Laura Hattersley, Integrated Media Account Manager at Principles Media in Leeds, said: “We had a fantastic evening and particularly enjoyed putting our competitive streaks and music knowledge to good use for once! The trophy has pride of place in the Principles Media office and the champers has already being quaffed.”
