The Right Herbal Medicine
Full service advertising and marketing agency, The Whole Caboodle has been appointed by Leeds-based distributor, Biomedical, to introduce a range of the world’s most advanced herbal medicinal products into the UK market, with a budget in excess of £1 million.
Biomedical, based at Guiseley, is the sole UK distributor for the pioneering German herbal company, Bionorica, a world leading developer of highly effective, clinically proven plant based herbal medicines. With 75 years of research behind them and over 700 clinical trials, this range of highly effective herbal medicines looks set to take the herbal market by storm. The new range includes products already popular in Europe and the US, for conditions from PMS and menopause to low mood and anxiety, all of which have been tested and formulated using Bionorica’s patented innovative scientific methods, sophisticated cultivation procedures and ground breaking plant extraction techniques.
The Whole Caboodle has been charged with designing an extensive, impactful advertising campaign targeting London tube sites, national newspapers and women’s, health and lifestyle magazines. The agency will also create an effective website for Bionorica products.
Commenting on the appointment, Chris Szymanski, Managing Director at Biomedical said: “Bionorica’s Gold Standard in modern phytotherapy ‘PHYTONEERING’ is a new field in pharmaceutical research. It stands for decoding the active principles in botanicals (PHYTO) using innovative technologies (enginEERING) to develop and manufacture the most effective phyto-pharmaceuticals. The Whole Caboodle demonstrated extensive knowledge of our sector and proved that they were capable of creating the right buzz around the launch of this exciting new product range.”
The account will be overseen by The Whole Caboodle’s account director, Diane Dobson. She said: “We are thrilled to be appointed to be involved with the launch of such an innovative product into the UK for the very first time. The company researches the best plant extracts and uses state of the art technology to create effective, safe herbal medicines. It is crucial that these patented techniques as well as the worthy credentials of the entire range are communicated in the right way to the target market using a range of channels.
“Our success with this key appointment is testament to our vast expertise in the healthcare market and our knowledge of the health supplement sector in particular. This account will provide us with an ideal opportunity to demonstrate our experience in addition to our unrivalled cross marketing skills through a wide range of marketing communications.”
The Whole Caboodle offers a range of services including advertising, design, PR, event management, media planning and buying, new media and recruitment services.
